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How do meta keywords impact Search Engine Optimization (SEO)?

7/15/2023

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Meta keywords are a type of HTML tag that can be used to tell search engines what topics are covered on a web page. However, meta keywords are no longer a ranking factor for Google or Bing. This means that including meta keywords on your website will not directly improve your search engine ranking.

However, there are still some benefits to including meta keywords on your website. For example, meta keywords can be used to help searchers find your website when they are searching for specific keywords. Additionally, meta keywords can be used to improve the click-through rate (CTR) of your website's search results.

If you do decide to include meta keywords on your website, there are a few things to keep in mind. First, make sure that the meta keywords are relevant to the content of your website. Second, don't overstuff your meta keywords with keywords. This can actually hurt your website's ranking. Finally, make sure that your meta keywords are well-written and grammatically correct.

Overall, meta keywords are not a major ranking factor for Google or Bing. However, they can still be a useful tool for improving the visibility of your website in search results.

Here are some best practices for using meta keywords:
  • Use relevant keywords that are related to the content of your page.
  • Don't overstuff your meta keywords with keywords.
  • Use a variety of keywords, including long-tail keywords.
  • Make sure your meta keywords are well-written and grammatically correct.
  • Update your meta keywords regularly to reflect changes to your website's content.
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