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How do meta keywords impact Search Engine Optimization (SEO)?

7/15/2023

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Meta keywords are a type of HTML tag that can be used to tell search engines what topics are covered on a web page. However, meta keywords are no longer a ranking factor for Google or Bing. This means that including meta keywords on your website will not directly improve your search engine ranking.

However, there are still some benefits to including meta keywords on your website. For example, meta keywords can be used to help searchers find your website when they are searching for specific keywords. Additionally, meta keywords can be used to improve the click-through rate (CTR) of your website's search results.

If you do decide to include meta keywords on your website, there are a few things to keep in mind. First, make sure that the meta keywords are relevant to the content of your website. Second, don't overstuff your meta keywords with keywords. This can actually hurt your website's ranking. Finally, make sure that your meta keywords are well-written and grammatically correct.

Overall, meta keywords are not a major ranking factor for Google or Bing. However, they can still be a useful tool for improving the visibility of your website in search results.

Here are some best practices for using meta keywords:
  • Use relevant keywords that are related to the content of your page.
  • Don't overstuff your meta keywords with keywords.
  • Use a variety of keywords, including long-tail keywords.
  • Make sure your meta keywords are well-written and grammatically correct.
  • Update your meta keywords regularly to reflect changes to your website's content.
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How has inflation impacted the web design & hosting businesses?

6/25/2023

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Inflation has had a mixed impact on the web hosting industry. On the one hand, it has led to higher costs for web hosting providers, which they have passed on to their customers in the form of higher prices. This has made it more expensive for businesses to host their websites, and has led to some businesses looking for cheaper alternatives.
On the other hand, inflation has also led to increased demand for web hosting services. As more and more businesses move their operations online, they need to have a reliable and secure web hosting solution. This has created new opportunities for web hosting providers, and has helped to offset some of the costs associated with inflation.

Overall, the impact of inflation on the web hosting industry has been mixed. While it has led to higher prices for customers, it has also created new opportunities for providers. It remains to be seen how the industry will adapt to the long-term effects of inflation.

Here are some of the specific ways that inflation has impacted the web hosting industry:
  • Higher costs: The cost of running a web hosting business has increased in recent years, due to factors such as rising energy costs, data center costs, and staff salaries. This has led to higher prices for web hosting services, which has made it more expensive for businesses to host their websites.
  • Increased demand: The demand for web hosting services has also increased in recent years, as more and more businesses move their operations online. This has created new opportunities for web hosting providers, but it has also put pressure on them to keep prices competitive.
  • Competition: The web hosting industry is very competitive, with a large number of providers vying for market share. This competition has helped to keep prices down, but it has also made it difficult for providers to make a profit.

The impact of inflation on the web hosting industry is likely to continue to be mixed in the years to come. The industry will need to find ways to keep prices down while also meeting the needs of its customers.
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The Five Stages of Small Business Growth

6/24/2023

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After reading about the five stages of small business growth below, ask yourself where your organization is today and where you would like to be tomorrow. The answer should prove helpful in determining next steps specific to your needs. For example, if you're in the existence stage, you may need to focus on marketing and sales to generate more revenue. If you're in the survival stage, you may need to focus on cutting costs and improving efficiency. And if you're in the success stage, you may need to focus on expanding your business and growing your market share.

  1. Existence
  2. Survival
  3. Success & Status Quo
  4. Growth
  5. Maturity​

It's worth noting that these stages are not always linear. A business typically moves back and forth between stages, depending on the challenges it faces and the opportunities it pursues. However, understanding the five stages of growth can help you make better decisions about your business's future.

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How to Find the Right Keywords for Your Business

5/6/2023

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In today's digital world, it's more important than ever to know what keywords your customers are searching for. By understanding the keywords that are relevant to your business, you can optimize your website and marketing campaigns to reach more potential customers.

There are a few different ways to find the right keywords for your business. One way is to use a keyword research tool. These tools can help you identify keywords that are relevant to your industry, have a high search volume, and are not too competitive.

Another way to find the right keywords is to simply think about what your customers are searching for. What are the problems that they are trying to solve? What are they looking for when they go online? Once you have a good understanding of your customers' needs, you can start to identify the keywords that are most likely to be used when they are searching for information.

Once you have a list of keywords, you need to assess their relevance to your business. Some keywords may be relevant, but they may not have a high enough search volume to be worth targeting. Others may be too competitive, making it difficult to rank for them in search results.

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What is least privilege access methodology?

4/1/2023

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The principle of least privilege (PoLP) is an information security concept that states that users should only be granted the minimum level of access necessary to perform their job duties. This means that users should not be given access to systems or data that they do not need to access in order to do their job.

The PoLP can be used to protect your privacy and security. For example, you should only install software that you need and only give out your personal information to people who you trust. You should also use strong passwords and change them regularly.

Here are some tips for using the PoLP:
  • Only install software that you need.
  • Do not give out your personal information to people who you do not trust.
  • Use strong passwords and change them regularly.
  • Keep your software up to date.
  • Use a firewall and antivirus software.
  • Be careful about what links you click on and what attachments you open.
  • Back up your data regularly.

​By following these tips, you can help to protect your privacy and security
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Why is backing up personal data such as photos and documents important?

3/31/2023

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There are many reasons why backing up personal data is important. Here are a few of the most important reasons:
  • To protect your data from loss or damage. There are many things that can happen to your data, such as:
    • Hardware failure: Your computer or other storage device could fail, which would result in the loss of your data.
    • Software corruption: A virus or other malware could corrupt your data, making it unusable.
    • Theft: Your computer or other storage device could be stolen, along with your data.
    • Natural disasters: A fire, flood, or other natural disaster could damage or destroy your data.
  • To be able to recover from a data loss event. If your data is lost or damaged, you will need to be able to recover it in order to avoid losing important information. A backup can help you to recover your data quickly and easily.
  • To have a copy of your data in a safe place. Your data is not safe if it is only stored on one device. If that device is lost or damaged, you will lose your data. A backup can help you to have a copy of your data in a safe place, such as in the cloud.
  • To save time and money. If your data is lost or damaged, you will need to spend time and money to recover it. A backup can help you to save time and money by allowing you to recover your data quickly and easily.

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Why is hiring a professional web design and hosting company a better value than using a cheap web builder platform?

2/11/2023

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There are a few reasons why using a cheap web builder platform is a bad idea than hiring a professional web design and hosting company.
  • Limited customization: Cheap web builder platforms typically offer limited customization options. This means that you may not be able to create a website that looks and feels exactly the way you want it to.
  • Poor performance: Cheap web builder platforms are often hosted on shared servers. This means that your website will be sharing resources with other websites on the same server. This can lead to slow loading times and other performance issues.
  • Security risks: Cheap web builder platforms are often not as secure as websites designed by professional web designers. This is because they may not have the same level of security features or security measures in place.
  • Lack of support: Cheap web builder platforms typically offer limited support. This means that you may have to troubleshoot problems on your own or pay for additional support.
If you are serious about your business, it is important to invest in a professional web design and hosting company. This will ensure that you have a website that is both visually appealing and functional. It will also help to protect your website from security risks and ensure that it performs well.
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What's the benefit of having a professional website when most my customers are from word of mouth referrals?

1/7/2023

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Even if you have a lot of customers who come to you through word of mouth referrals, it's still important to have a professional website. Here are some reasons why:
  • It gives your business a more professional appearance. When potential customers visit your website, they'll be able to learn more about your business and what you offer. A professional website will make a good impression and make them more likely to do business with you.
  • It helps you reach a wider audience. Not everyone who is interested in your business is going to hear about you through word of mouth. A website can help you reach a wider audience and attract new customers.
  • It makes it easier for customers to contact you. Your website should include your contact information, such as your phone number, email address, and physical address. This will make it easy for customers to get in touch with you if they have any questions or need to make a purchase.
  • It helps you build trust with customers. A professional website can help you build trust with customers. When customers see that you have a well-designed and informative website, they'll be more likely to trust you and do business with you.
  • It helps you track your results. A website can help you track your results and see how well your marketing campaigns are performing. You can use analytics tools to track things like website traffic, bounce rate, and conversion rate. This information can help you improve your website and marketing campaigns over time.

​Overall, a professional website is an essential tool for any business. It can help you reach a wider audience, build trust with customers, and track your results. If you don't have a website for your business, I highly recommend getting one.
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Do my customers care if I have a website if I am already on social media?

10/29/2022

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Yes, your customers still care if you have a website even if you are already on social media.
Here are some reasons why:
  • A website is a more permanent presence than social media. Social media platforms can change their algorithms or even shut down altogether. A website is your own space that you can control and keep up-to-date.
  • A website gives you more control over your content. On social media, you are limited to the amount of text, images, and videos that you can post. A website gives you more space to share your story, showcase your products or services, and connect with potential customers.
  • A website is more professional than social media. When potential customers are looking for a business to do business with, they are more likely to trust a business with a professional website than one that is only active on social media.
  • A website can help you generate leads and sales. You can use your website to collect email addresses, phone numbers, and other contact information from potential customers. You can also use your website to offer discounts and promotions, which can encourage customers to buy from you.

​Overall, a website is an essential tool for any business. It is a more permanent, controllable, and professional presence than social media. It can also help you generate leads and sales. If you don't have a website for your business, I highly recommend getting one.
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How does a website legitimize my business?

6/18/2022

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There are many ways in which a website can legitimize your business to the public. Here are a few of the most important:
  • It gives your business a professional presence. A website is a great way to showcase your business to potential customers and partners. It shows that you are a legitimate business that is serious about your work.
  • It provides information about your business. A website can be a great way to provide information about your business, such as your products or services, your hours of operation, and your contact information. This information can be easily found by potential customers, which can make it easier for them to do business with you.
  • It allows you to connect with potential customers. A website can be a great way to connect with potential customers. You can use your website to blog about your industry, share news about your business, and answer customer questions. This can help you build relationships with potential customers and encourage them to do business with you.
  • It helps you generate leads. A website can be a great way to generate leads. You can use your website to collect email addresses, phone numbers, and other contact information from potential customers. This information can be used to follow up with potential customers and encourage them to do business with you.
  • It helps you close sales. A website can be a great way to close sales. You can use your website to make it easy for customers to buy your products or services. You can also use your website to offer discounts and promotions, which can encourage customers to buy from you.

​Overall, a website can be a valuable tool for legitimizing your business to the public. It can help you build a professional presence, provide information about your business, connect with potential customers, generate leads, and close sales. If you don't have a website for your business, I highly recommend getting one.
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What is the average cost per hour to update a website?

3/19/2022

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The average cost per hour to update a website varies depending on the complexity of the website, the level of expertise required, and the location of the web developer. However, the average cost is between $50 and $100 per hour.

Here are some factors that can affect the cost of website updates:
  • The complexity of the website: The more complex a website is, the more time it will take to update it. This is because more complex websites often have more features and functionality, which can require more code changes.
  • The level of expertise required: The more expertise that is required to update a website, the more it will cost. This is because more experienced web developers typically charge more for their services.
  • The location of the web developer: The cost of website updates can also vary depending on the location of the web developer. This is because the cost of living and labor varies from country to country.

​If you are looking to update your website, it is important to get quotes from multiple web developers to get an idea of the cost. You should also make sure that you understand the scope of work and the timeline for the project before you hire a web developer.
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What is the true value of hiring a web design and hosting company?

9/18/2021

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There are many benefits to hiring a web design and hosting company. Here are just a few:
  • Save time and money: Hiring a web design and hosting company can save you time and money. You don't have to worry about learning how to design and host a website yourself, and you can be sure that your website will be created and maintained by professionals.
  • Get a professional website: A web design and hosting company can create a professional website for you that will help you attract new customers and grow your business. They have the experience and expertise to create a website that is both visually appealing and functional.
  • Get peace of mind: Hiring a web design and hosting company can give you peace of mind knowing that your website is in good hands. They will take care of all of the technical aspects of website design and hosting, so you can focus on running your business.

​If you are looking for a website that is professional, user-friendly, and secure, then hiring a web design and hosting company is the best option for you.
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Is having a professionally hosted website a good return on my small business budget?

8/28/2021

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​Yes, having a professionally hosted website can be a good return on your small business budget. Here are some of the benefits of having a professionally hosted website:
  • It can help you attract new customers. A well-designed and informative website can help you attract new customers who are looking for the products or services that you offer.
  • It can help you build trust with customers. A professional website can help you build trust with customers by providing them with information about your business and your products or services.
  • It can help you increase sales. A well-designed and user-friendly website can help you increase sales by making it easy for customers to find the information they need and to make purchases.
  • It can help you improve your SEO. A professional website can help you improve your SEO by making sure that your website is optimized for search engines. This can help you attract more visitors to your website.
  • It can help you save time and money. A professional website can save you time and money by taking care of the technical aspects of website hosting, such as security and maintenance. This allows you to focus on running your business.

The cost of hosting a website varies depending on the provider and the features that you need. However, the cost is typically very affordable, especially when compared to the benefits that a professionally hosted website can provide.

​If you are serious about growing your small business, then I highly recommend investing in a professionally hosted website. It is one of the best investments that you can make for your business.
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What is web hosting vs web maintenance?

3/6/2021

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Web hosting and web maintenance are two essential services for any website. Web hosting is the process of storing your website's files on a web server so that they can be accessed by visitors. Web maintenance is the process of keeping your website up-to-date and secure.

Web hosting is the process of storing your website's files on a web server so that they can be accessed by visitors. When you purchase a web hosting plan, you are essentially renting space on a web server. The web server is a computer that is always connected to the internet. When someone visits your website, their web browser sends a request to the web server. The web server then sends the requested files back to the web browser, which displays them on the user's screen.

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How many hours should I expect to be included with a website maintenance plan?

10/24/2020

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The number of hours of free website maintenance that you should expect to be included with a website maintenance plan will vary depending on the plan that you choose. Some plans may offer a few hours of free maintenance, while others may offer up to 20 hours or more. It is important to read the fine print of the plan that you choose to make sure that you understand what is included and what is not.
Here are some factors that may affect the number of hours of free website maintenance that you receive:
  • The type of website that you have. A more complex website will require more maintenance than a simpler website.
  • The frequency of updates that your website requires. A website that requires frequent updates will need more maintenance than a website that does not require frequent updates.
  • The level of support that you need. If you need more support, you may need to pay for additional hours of maintenance.
It is important to choose a website maintenance plan that meets your needs and budget. If you are unsure of how much maintenance your website requires, you can always contact a website maintenance company for more information.
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Is marketing important if I have a website?

11/2/2019

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Yes, marketing is still important even if you have a website. A website is a great way to showcase your products or services and connect with potential customers, but it's not enough to just have a website. You need to market your website to get people to visit it.

There are many different ways to market your website, such as:
  • Search engine optimization (SEO): SEO is the process of improving the visibility of your website in search engine results pages (SERPs). When your website ranks higher in SERPs, it's more likely to be seen by potential customers.
  • Pay-per-click (PPC) advertising: PPC advertising is a type of online advertising where you pay each time someone clicks on your ad. PPC ads can be a great way to get your website in front of potential customers who are already searching for products or services like yours.
  • Social media marketing: Social media is a great way to connect with potential customers and build relationships with them. You can use social media to share news about your business, promote your website, and interact with potential customers.
  • Email marketing: Email marketing is a great way to stay in touch with potential customers and nurture leads. You can use email marketing to send out newsletters, promotional offers, and other content that will interest your target audience.

By marketing your website, you can increase the number of visitors you get, which can lead to more sales and revenue for your business.

A website is just as important as marketing because it is the foundation of your marketing efforts. Without a website, you have no place to direct potential customers. A website is also a great way to provide valuable information to potential customers, such as product descriptions, blog posts, and FAQs. This information can help customers learn more about your business and make informed decisions about whether or not to do business with you.

​In short, a website and marketing are two essential elements of any successful business. If you have one without the other, you're missing out on a lot of potential opportunities.
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Do I need a website?

6/1/2019

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In today's digital age, having a website is critical for businesses of any size. A website can help you:
  • Increase brand awareness. A website is your online home, and it's a great way to introduce your business to potential customers. You can use your website to share your company's story, showcase your products or services, and connect with potential customers on a more personal level.
  • Generate leads. A well-designed website can help you generate leads by providing visitors with clear calls to action, such as signing up for your email list or scheduling a consultation.
  • Drive sales. If you sell products or services online, your website is your primary sales channel. A well-designed e-commerce website can make it easy for customers to browse your products, add items to their cart, and checkout securely.
  • Provide customer support. A website can be a great way to provide customer support. You can use your website to answer frequently asked questions, provide support documentation, and even chat with customers live.
  • Improve your search engine ranking. A website is an important part of your search engine optimization (SEO) strategy. When you have a website, Google and other search engines can index your content and make it more visible to potential customers.
  • Build credibility. A professional website can help you build credibility with potential customers. When customers see that you have a well-designed website, they're more likely to trust you and do business with you.
In short, a website is an essential tool for any business that wants to succeed in today's digital economy. If you don't have a website, now is the time to get one.
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What's the best way to stop junk email and spam?

7/14/2018

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There are a number of things you can do to stop junk email and spam, including:
  • Use a spam filter. Most email providers have a spam filter built in, and you can usually adjust the settings to make it more or less aggressive.
  • Be careful what information you share online. Spammers often use information that you've shared online to target you with their emails.
  • Don't click on links in emails from unknown senders. These links can lead to malicious websites that can infect your computer with malware.
  • Be wary of attachments in emails from unknown senders. These attachments can also contain malware.
  • Report spam emails to your email provider. This helps them to identify and block spam emails.
  • Sign up for a spam blocking service. There are a number of services that can help to block spam emails.

​By following these tips, you can help to reduce the amount of junk email and spam that you receive.
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    We thought it would be helpful to share information on topics relevant to our industry & also post answers to recurring questions we have received over the years.

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