It's True...

Your visitors are only ingesting 18% of your content; at an 7th grade reading level.

Be Purposeful.

The focus of a website should be to make a business more relevant within its respective market by helping visitors accomplish their goals. It is our goal to help my clients present relevant & easy to digest content in a clean layout. We are less concerned about the "flash" of a website as we are with how we can best present relevant content that visitors are asking for. Yes, we can encourage visitors to review particular content, but generally speaking, visitors know why they are on your website so give them what they want

Know Your Audience.

In an analysis of 45,237 page views, Neilson found that the typical web visitor reads only 18% of what is presented on a webpage. They are on your website to complete a task or meet a need. It might surprise some that the US National Library of Medicine suggests keeping online medical documents, traditionally a fairly complex style of writing, within a 7th to 8th grade reading range. To me this is all just more evidence that unless you are an enterprise-level company, overspending on a website generally won't return the profit web design companies would like you to believe. Spend those extra dollars on your marketing plan that drives visitors to the relevant content presented on your website.

Your website visitors only need 3 things:

1. To find what they need.
2. Understand what they find.
3. Use what they find to meet their needs.

Be Relevant.

While your website visitors may not be spending much time ingesting your content, it is a critical piece of your marketing plan. A website remains the gold standard as a central location for visitors of all demographics to accomplish their goals. Not everybody has Facebook, Twitter, Instagram, Pinterest, etc., but everyone knows how to run an internet search. These days there are more marketing channels than ever (social media, apps, crowd-sourced local business review sites, blogs, affiliate ads, etc.) for you to engage with customers. That is great news, however, it requires businesses to invest time & commit marketing resources to manage them. As for your website, just ensure your content is relevant to your visitors & share your website link on as many relevant places as possible for maximum value.

Are You Ready to Get Relevant?

Contact us for a free consultation.

GET A FREE QUOTE

Options for Basic & Informative Websites:

• A client portal to log in & edit your website at anytime.
• Automatically display your latest social media posts.
• Learn your audience with Google Analytics (pro-tip: 75%+ are visiting on a mobile device).
• URL/domain renewal & maintenance.
• Post files for visitors to download.
• Embed audio & video files.
• Password protected and/or unlisted web pages are great for sharing private links..
• Newsletter Signup Forms
• Site search for visitors
• Slideshows & banners
• All pages allow for Search Engine Optimization keyword entry.
• All websites are mobile-friendly, an industry must-have.
• Embedded Maps
• Link your RSS Feed
• Contact Us Forms
• SSL Certificate - The digital certificate that authenticates the identity of a website. In short, your website will be https://www & not http://www. Without it, websites are subject to suppression in Google's search results.

​eCommerce Solutions Include:

• Online product sales using your Square or PayPal account as the payment processor (typically 2.9% + .$0.30 per transaction).
• Create your own promo codes with eligible date ranges.
• Set your own shipping rates, including local pickup.
• Automated abandoned cart emails.
• Sell e-Gift Cards.
• Inventory controls.
• Automated product review requests sent to customers 2 weeks after purchases.
• Sales taxes collected at time of sale.

Additional Services:

• Custom Email Addresses - ​Increase the relevancy of your communications to generate the level of trust, legitimacy & professionalism your business deserves with professional email @ your domain name.
• Email Campaigns - Email marketing provides the opportunity to present relevant content directly to current & prospective clients at a time that is convenient for them.